UX Data Effective user experience (UX) management — like most website strategies — relies on data. Data informs web designers' decisions by tracking user behavior, making analytics visible, and collecting customer insights. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX data, because collecting and using the right kinds of data is vital for every business to optimize their UX strategies. The success of the website – and by extension, of the company – depends on it. Start with better consumer profiles Creating consumer profiles is often the first step in marketing because profiles allow marketers to tailor their strategies to a target audience.
Marketing departments use avatars to determine the best way to reach prospects most likely to become customers. One of the employee data easiest ways to start using UX data to inform your strategy is to improve consumer profiles. What do you know about your ideal buyer? You may have a basic idea of target age, gender, and demographics, but how far does your knowledge really go? Using data from your social media profiles and website can provide a window into how prospects interact with your brand. You can extrapolate specific behavior patterns from UX data points that help inform customer profiles.
For example, data from website visitor tracking can show pain points where you are losing lukewarm leads. The data will show who you lose, where and why. You can then edit those areas on your site to fill in the gaps and start the process over. Combine UX data with the brain science of web design and you'll know even more about your target customers. Optimized consumer profiles start with collecting the right kinds of information. Go further for seamless UX It's no secret that eye-tracking technologies and studying recent market trends can inform your website design techniques.