l Marketing Trends in 2022 , as We Have Mentioned, Is That, Having Experienced the Pandemic, Many Stores, Shopping Centers and Even Hotels or Other Companies Have Been Forced to Close. This Has Meant That Many Consumers Have to Buy Any Type of Product Online . During 2022, Technology Will Be Used Much More to Generate Better Human Experiences. in Addition to Personalizing Marketing and Sales Actions, as Well as Working on the Empathy and Trust of the Brand Towards Its Potential Customers. the Keys to Keep in Mind in Digital Marketing Trends for 2022 Are: the
Customer Demands More and More Self-Service and Automation Want More Immediacy and Personalization We Must Know Our Buyer Persona executive list and Their Buyer Journey . Data Will Help Us Create Unique Experiences 11# the Moment of Truth for Smes This Year More Than Ever, Small and Medium-Sized Companies Are Becoming Aware of the Need to Invest in Online Strategies. Now They Can't Wait Any Longer. It Is the Definitive Moment and the Demand for Specialists in Corporate Communication at All Levels Will Grow Even More: Social Networks , Seo, Social Selling , Ads... Jesús Nieto Adds That “In the Face of Artificial Intelligence, Big Data ,
Virtual and Augmented Reality or Chatbots , Which Will Undoubtedly Continue to Grow in 2022, Small Businesses, Smes and the Self-Employed Professional Will Begin to Integrate What Is Easier, Cheaper and at the Same Time Useful as It Can Be to Get Clients and Take Away Hours of Work. and in That, Automated Marketing Systems Can Record Significant Growth, Although Others Consider It Outdated. 12# Programmatic Advertising Will Continue to Be a Trend in 2022 Programmatic Advertising Refers to Advertising in Which the Advertiser Buys the Audiences and Not the Spaces, as Is the Case with Traditional Advertising. the Advertiser Chooses the Public They Want to Target, Taking into Account